Becoming disillusioned with professional sports systems, Aaron turned his attention to art & youth education.

Ambitious Moguls had the pleasure of coaching Aaron during a pivotal time in his branding, This involved helping him design & release his first book of art, poetry & social observation, “Art Activism”. We began our journey into creating YouTube content as we documented Aaron’s initiative, Operation Heat, an initiative that raised over $100k in donations in a month when Aaron came to teach class in the middle of winter and addressed the lack of heating and proper winter clothing for his students with a citywide initiative.